After earning degrees in biology and agronomy, he began his career in 1985 as a tour operator and went on to build a company dedicated to environmental and cultural tourism in Chile, providing authentic local experiences and engagement with indigenous communities.

As the director of the non-governmental organization, Regenera, Jorge is Program Director for the Global Sustainable Tourism Council to expand sustainable tourism training and knowledge transfer opportunities throughout Latin America. He regularly shares his expertise as a professor, trainer, consultant and speaker, lecturing on tourism and sustainable development and events throughout the region.

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